Long Road Investment Counsel, LLC (Kalamazoo)

Long Road Investment Counsel, LLC is a large advisory firm based in Kalamazoo. It manages $179.76 million of regulatory assets for 113 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdiction of Michigan.

Long Road Investment Counsel provides portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Long Road Investment Counsel: assets under management

The assets under management (AUM) of Long Road Investment Counsel, LLC is $179.76 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 52% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $179.76 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.59 million each.

Long Road Investment Counsel has custody of $21.46 million in cash and securities for 15 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 82% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 14% of the firm’s portfolio. Investments in state and local bonds form 2% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Long Road Investment Counsel, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Long Road Investment Counsel serves?

The only and largest group of clients of Long Road Investment Counsel is high net worth individuals with 34 clients and $178.01 million of assets under management. Among the 9 most similar advisory firms, Long Road Investment Counsel has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $178.01 million for 34 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Long Road Investment Counsel doesn't advise any private funds.

Careers at Long Road Investment Counsel, LLC

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Charles Dwight Wattles	Member, president, chief compliance officer	1 Apr 2014	75% - 100%	1315433

Based in Kalamazoo

The principal office where Long Road Investment Counsel, LLC performs its advisory services is located at 107 W. Michigan Ave, Kalamazoo, MI 49007 3946, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 269-488-8001 or by fax 269-488-8119. The normal business hours are 9:00 to 4:00 on Monday - Friday.