Newell Associates (Palo Alto)


Newell Associates is a large advisory firm based in Palo Alto. It manages $1.45 billion of regulatory assets for 5 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdiction of California.

Newell Associates provides portfolio management for individuals and small businesses, portfolio management for investment companies, and portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Newell Associates: assets under management

The assets under management (AUM) of Newell Associates is $1.45 billion, all of which is managed in discretionary accounts. The firm's AUM has gone down by -19% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $1.45 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $290.16 million each.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Newell Associates for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Newell Associates

Roger Daniel Newell has been acting as President since 1 May 1986. Jennifer Christine Newell joined the executive team most recently as the President.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Alan Edward Rothenberg Director 1 Mar 1986 Other 4347579
Roger Daniel Newell Chairman 1 May 1986 50% - 75% 4347567
Robert Alan Huret Vice chairman 1 May 1986 Other 4347574
Jennifer Christine Newell President 1 Sep 1997 Other 1555213

Based in Palo Alto

The principal office where Newell Associates performs its advisory services is located at 1485 Dana Avenue, Palo Alto, CA 94301, which is also the mailing address of the firm. The firm also has an office outside of the United States.

You can reach the main office by calling the phone number 650-327-2336 or by fax 650-327-7281. The normal business hours are 6:30am to 4:00pm on Monday - Friday.