Senzar Asset Management, LLC (New York)

Name: Senzar Asset Management, LLC
Address: 400 Madison Avenue, New York, NY, 10017
Telephone: 646-545-4610

Senzar Asset Management, LLC is a large advisory firm based in New York. It manages $963.76 million of regulatory assets for 4 client accounts. It has been registered with the SEC as an adviser since 2013.

Senzar Asset Management provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Senzar Asset Management: assets under management

The assets under management (AUM) of Senzar Asset Management, LLC is $963.76 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 314% since the beginning of its operation, and $623.11 million of the total AUM is attributable to clients outside of the United States.

The firm manages $963.76 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $240.94 million each.

Senzar Asset Management has custody of $940.33 million in cash and securities for 3 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Senzar Asset Management, LLC for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Senzar Asset Management serves?

The only and largest group of clients of Senzar Asset Management is pooled investment vehicles with 4 clients and $963.76 million of assets under management. Among the 11 most similar advisory firms, Senzar Asset Management has the 3rd highest percentage of pooled investment vehicles out of all clients.

The amount of regulatory assets under management is $963.76 million for 4 clients. 67% of the firm’s clients are foreign persons or businesses.

Senzar Asset Management also advises several private funds. Namely, three hedge funds. The minimum investment commitment required of non-related persons is $250,000 for each fund.

Careers at Senzar Asset Management, LLC

The company employs 8 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Ajay Bhalla	Managing member	1 Apr 2011	75% - 100%	4812220
John Richard Yanuklis	Managing member	1 Apr 2011	25% - 50%	4257050
Ajay Nmn Bhalla	Managing member	1 Apr 2011	75% - 100%	4812220
Jacob Carmona	Chief financial officer and director of operations	1 May 2012	Other	5264054
Jacob Nmn Carmona	Chief financial officer and director of operations	1 May 2012	Other	5264054
Eliott Steven Frank	General counsel and chief compliance officer	1 Nov 2014	Other	6065916

Based in New York

The principal office where Senzar Asset Management, LLC performs its advisory services is located at 400 Madison Avenue, New York, NY 10017, which is also the mailing address of the firm. An additional office of the firm is in Jupiter, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 646-545-4610 or by fax 646-545-4611. The normal business hours are 8am - 6pm on Monday - Friday. You can find more information about the New York firm at senzarasset.com.