Auda Private Equity LLC (New York)


Auda Private Equity LLC is a large advisory firm based in New York. It manages $3.74 billion of regulatory assets for 78 client accounts. It has been registered with the SEC as an adviser since 2005 and has operated in the jurisdiction of New York.

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Auda Private Equity provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Auda Private Equity: assets under management

The assets under management (AUM) of Auda Private Equity LLC is $3.74 billion. The firm's AUM has grown by 269% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $2.68 billion in discretionary accounts and $1.06 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $43.96 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $62.15 million.
Auda Private Equity has custody of $2.61 billion in cash and securities for 60 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Auda Private Equity LLC for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Auda Private Equity LLC

Marcel Alain Giacometti has been acting as President since 1 Dec 2007. Janine Deniece Diljohn joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Stephen Bruce Wesson Managing director 1 Dec 2004 Other 2274838
Auda Advisor Associates Llc Holding company 1 Dec 2004 75% - 100% 13-3880235
Marcel Alain Giacometti President 1 Dec 2004 Other 1931395
David Steven Andryc Managing director 1 Dec 2004 Other 1181816
Richard Craig Lichter Managing director 1 Dec 2004 Other 2062947
Robert James Kirby Chief financial officer/chief compliance officer 1 Feb 2005 Other 2634273
Andrew Jason Levy Managing director 1 Jun 2006 Other 2504740
Auda U.S. Llc Managing member 1 Dec 2007 75% - 100% 13-3880235
Marcel Alain Giacometti Chairman 1 Dec 2007 Other 1931395
Ernest Paul Boles Chief executive officer 1 Dec 2007 Other 5476831
Timothy Alan Brody Managing director 1 Dec 2007 Other 5655924
Hq Capital U.S. Llc Managing member 1 Dec 2007 75% - 100% 13-3880235
Ernest Boles Chief executive officer 1 Dec 2007 Other 5476831
Christopher Alan Lawrence Managing director 1 Feb 2008 Other 4194038
Buford Scott Reid Managing director 1 Aug 2008 Other 4377378
Timmy Jay Avery Managing director/ chief financial officer 1 Nov 2011 Other 6012258
Georg Fritz Wunderlin Managing director/ chief operating officer 1 Oct 2012 Other 6173591
Janine Deniece Diljohn Chief compliance officer 1 Feb 2015 Other 6454063
Marc Rene Lohser Managing director 1 Feb 2015 Other 6462262

Indirect Owners

The SEC currently registers 13 indirect owners.

Name Entity Date acquired Ownership Employer ID
Harald Quandt Holdings Gmbh Holding company 1 Apr 1995 75% - 100% foreign entity
Auda Management Inc Holding company 1 Apr 1995 25% - 50% 58-1486034
Marcel Alain Giacometti Owner 1 Jan 2000 75% - 100% 1931395
Marcel Alain Giacometti Shareholder 1 Jan 2003 Other 1931395
Alina Llc Shareholder 1 Jan 2003 Other 13-4093585
Auda International Lp Sole shareholder 1 Dec 2007 75% - 100% 98-0569273
Lp Hqfs Sole shareholder 1 Dec 2007 75% - 100% 75-3266658
Hqfs Limited General partner 1 Dec 2007 Other foreign
Auda International G.P. General partner 1 Dec 2007 Other 98-0569269
Hq Capital International L.P. Sole shareholder 1 Dec 2007 75% - 100% 98-0569273
Hq Capital International G.P. General partner 1 Dec 2007 Other 98-0569269
Hq Capital Management Gmbh General partner 1 Jul 2014 Other foreign
Hq Capital Gmbh & Co. Kg Sole shareholder 1 Jan 2015 75% - 100% 98-1206487

Based in New York

The principal office where Auda Private Equity LLC performs its advisory services is located at 888 7 Th Avenue, New York, NY 10106, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-863-2300 or by fax 212-593-2974. The normal business hours are 8:30am-5:30pm on Monday - Friday. You can find more information about the New York firm at auda.com.