Affiance Financial LLC (St. Louis Park)

Name: Affiance Financial LLC
Address: 600 Highway 169 South, St. Louis Park, MN, 55426
Telephone: 952-544-9818

Affiance Financial LLC is a large advisory firm based in St. Louis Park. It manages $611.9 million of regulatory assets for 2,657 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of Arizona, California, Colorado, and 17 other states.

Affiance Financial provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Affiance Financial: assets under management

The assets under management (AUM) of Affiance Financial LLC is $611.9 million. The firm's AUM has grown by 472% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $558.83 million in discretionary accounts and $53.07 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $222.82 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $356.17 thousand.

Affiance Financial has custody of $213.42 million in cash and securities for 397 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 86% of the total AUM. The second-largest asset type is exchange traded securities, which make up 9% of the firm’s portfolio. Investments in cash and cash equivalents form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Affiance Financial LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Affiance Financial serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and corporations or other businesses. The largest group of clients of Affiance Financial is high net worth individuals with 188 clients and $386.45 million of assets under management. Among the 8 most similar advisory firms, Affiance Financial has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $611.9 million for 890 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Affiance Financial doesn't advise any private funds.

Careers at Affiance Financial LLC

The company employs 23 people that are either part- or full-time employees. 43 percent of the employees work as investment advisers or researchers. 10 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Andrew Bert Fishman	Member	1 Jan 2001	Other	2614044
Affiance Financial Inc	Managing member	1 Jan 2001	50% - 75%	41-1788270
Seth Ariel Meisler	Member	1 Jan 2012	Other	2806843
Eric Steven Unger	Chief compliance officer	1 Apr 2013	Other	5198629
Inc. Gamefish	Member	1 Jan 2016	25% - 50%	81-1068727

Indirect Owners

The SEC currently registers 2 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Steven Michael Lear	President	1 Jan 2001	75% - 100%	708089
Andrew Bert Fishman	Ceo	1 Jan 2016	75% - 100%	2614044

Based in St. Louis Park

The principal office where Affiance Financial LLC performs its advisory services is located at 600 Highway 169 South, St. Louis Park, MN 55426, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 952-544-9818 or by fax 952-544-5524. The normal business hours are 8:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at affiancefinancial.com.