Pacific Sun Financial Corp (Aliso Viejo)

Name: Pacific Sun Financial Corp
Address: 95 Argonaut, Aliso Viejo, CA, 92656
Telephone: 949-716-8646

Pacific Sun Financial Corp is a large advisory firm based in Aliso Viejo. It manages $154.2 million of regulatory assets for 711 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Arizona, California, Florida, and 4 other states.

Pacific Sun Financial Corp provides portfolio management for individuals and small businesses and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Pacific Sun Financial Corp: assets under management

The assets under management (AUM) of Pacific Sun Financial Corp is $154.2 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 43% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $154.2 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $216.87 thousand each.

Pacific Sun Financial Corp has custody of $76 million in cash and securities for 180 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 87% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 5% of the firm’s portfolio. Investments in pooled investment vehicles form 3% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Pacific Sun Financial Corp for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Pacific Sun Financial Corp serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Pacific Sun Financial Corp is individuals with 282 clients and $142 million of assets under management. Among the 11 most similar advisory firms, Pacific Sun Financial Corp has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $152.4 million for 324 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Pacific Sun Financial Corp doesn't advise any private funds.

Careers at Pacific Sun Financial Corp

The company employs 2 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Mitchell Jeffrey Fisher	President & chief compliance officer	1 Jul 2016	75% - 100%	869469

Based in Aliso Viejo

The principal office where Pacific Sun Financial Corp performs its advisory services is located at 95 Argonaut, Aliso Viejo, CA 92656, which is also the mailing address of the firm. An additional office of the firm is in Los Angeles, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 949-716-8646. The normal business hours are 8am - 4pm on Monday - Friday. You can find more information about the New York firm at pacsunfinancial.com.