Tatro Capital, LLC (Lexington)

Name: Tatro Capital, LLC
Address: 1216 S. Broadway, Lexington, KY, 40504
Telephone: 859-881-0777

Tatro Capital, LLC is a large advisory firm based in Lexington. It manages $144.27 million of regulatory assets for 1,027 client accounts. It has been registered with the SEC as an adviser since 2011 and has operated in the jurisdictions of Georgia, Indiana, Kentucky, and 4 other states.

Tatro Capital provides financial planning services, portfolio management for individuals and small businesses, and pension consulting services. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Tatro Capital: assets under management

The assets under management (AUM) of Tatro Capital, LLC is $144.27 million. The firm's AUM has grown by 378% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $142.05 million in discretionary accounts and $2.22 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $138.58 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.11 million.

Investments

The firm invests in exchange traded securities the most. They account for 64% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 23% of the firm’s portfolio. Investments in government bonds form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Tatro Capital, LLC for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Tatro Capital serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Tatro Capital is individuals with 423 clients and $78.12 million of assets under management. Among the 13 most similar advisory firms, Tatro Capital has the 3rd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $140.46 million for 447 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Tatro Capital doesn't advise any private funds.

Careers at Tatro Capital, LLC

The company employs 5 people that are either part- or full-time employees. 60 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
William Lewis Tatro	Managing director, chief investment officer, owner	1 Apr 2007	75% - 100%	4324021
Daniel Joseph Czulno	Managing director, chief compliance officer, chief operations officer	1 Dec 2010	Other	5898394
Daniel Czulno	Chief compliance officer	1 Dec 2010	Other	5898394

Based in Lexington

The principal office where Tatro Capital, LLC performs its advisory services is located at 1216 S. Broadway, Lexington, KY 40504, which is also the mailing address of the firm. An additional office of the firm is in Louisville, KY. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 859-881-0777 or by fax 859-422-5943. The normal business hours are 9:00am - 4:00 pm on Monday - Friday. You can find more information about the New York firm at joulefinancial.com.