Kral Financial Advisors, LLC (Plymouth)

Kral Financial Advisors, LLC is a large advisory firm based in Plymouth. It manages $145 million of regulatory assets for 409 client accounts. It has been registered with the SEC as an adviser since 2006 and has operated in the jurisdictions of Florida and Michigan.

Kral Financial Advisors provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, and consultation services. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Kral Financial Advisors: assets under management

The assets under management (AUM) of Kral Financial Advisors, LLC is $145 million. The firm's AUM has grown by 202% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $117.2 million in discretionary accounts and $27.8 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $397.29 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $243.84 thousand.

Kral Financial Advisors has custody of $21.66 million in cash and securities for 21 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 96% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 4% of the firm’s portfolio.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Kral Financial Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Kral Financial Advisors serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Kral Financial Advisors is high net worth individuals with 69 clients and $142.2 million of assets under management. Among the 5 most similar advisory firms, Kral Financial Advisors has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $145 million for 76 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Kral Financial Advisors doesn't advise any private funds.

Careers at Kral Financial Advisors, LLC

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Kevin Kral	President and chief compliance officer	1 Feb 2006	75% - 100%	2719340

Based in Plymouth

The principal office where Kral Financial Advisors, LLC performs its advisory services is located at 11999 Fox Ridge Drive, Plymouth, MI 48170 The mailing address of the firm is P.O. Box 700953, Plymouth, MI 48170 0956. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (734) 354-9720 or by fax (734) 354-9370. The normal business hours are 8:30 - 5:00 et on Monday - Friday.