Prudential Equity Group, Inc. (New York)


Prudential Equity Group, Inc. is a large advisory firm based in New York. It manages $1.63 billion of regulatory assets for 202 client accounts. It has been registered with the SEC as an adviser since 2003 and has operated in the jurisdictions of Florida, Louisiana, New York, and 3 other states.

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Prudential Equity Group provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, pension consulting services, and market timing services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Prudential Equity Group: assets under management

The assets under management (AUM) of Prudential Equity Group, Inc. is $1.63 billion. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $582.5 million in discretionary accounts and $1.04 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $2.9 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.04 billion.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Prudential Equity Group, Inc. for their services and products based on a percentage of assets under management, fixed fees, and commissions. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Prudential Equity Group, Inc.

Judy Ann Rice has been acting as President since 1 Jan 2003. Michael Joseph Dugan joined the executive team most recently as the Vice President Chief Financial, Administrative And Operations Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Inc. Prudential Securities Group Inc.["Psgi"] Parent Of Prudential Equity Group Shareholder direct 1 Dec 1981 75% - 100% 22-2347336
William John Horan Chief financial officer & executive vice president 1 Mar 1998 Other 816157
Judith Young Vance Director - secretary - executive vice president 1 Jul 2000 Other 2759370
John Robert Jr Strangfeld Chief executive officer and chairman 1 Oct 2000 Other 1301812
Michael Joseph Shea Director - executive vice president 1 May 2001 Other 1014613
Howard E. Steinberg Director and executive vice president 1 Jan 2002 Other xxx-xx-xxxx
Judy Ann Rice Director 1 Jan 2003 Other 67215
Rodger Alan Lawson Director and vice chairman 1 Jul 2003 Other 1265314
Michael Joseph Dugan Managing director - chief administrative and operations officer 1 Jul 2003 Other 1604211
Mark Robert Grewe Chief compliance officer 1 Jul 2003 Other 1039323
Michael Joseph Dugan Vice president - chief financial, administrative and operations officer 1 Jan 2004 Other 1604211

Indirect Owners

The SEC currently registers 3 indirect owners.

Name Entity Date acquired Ownership Employer ID
Inc. Prudential Capital And Investment Services Indirect owner 1 Nov 1982 75% - 100% 22-2422630
Inc. Pruco Indirect owner 1 Dec 1983 75% - 100% 22-1916656
Inc. Prudential Financial Indirect owner 1 Dec 2001 75% - 100% 22-3703799

Based in New York

The principal office where Prudential Equity Group, Inc. performs its advisory services is located at One New York Plaza, New York, NY 10292 2015, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-778-6806 or by fax 212-778-4196. The normal business hours are 8:30 a.m. - 5:30 p.m. on Monday - Friday. You can find more information about the New York firm at www.prudential.com.