Values First Advisors, Inc. (Gray)

Name: Values First Advisors, Inc.
Address: 101 Old Gray Station Road, Gray, TN, 37615
Telephone: 877-832-3847

Values First Advisors, Inc. is a multi-state adviser based in Gray. It manages $100.02 million of regulatory assets for 1,275 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdictions of Alabama, Florida, Georgia, and 16 other states.

Values First Advisors provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Values First Advisors: assets under management

The assets under management (AUM) of Values First Advisors, Inc. is $100.02 million. The firm's AUM has grown by 282% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $97.77 million in discretionary accounts and $2.25 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $79.81 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $45.08 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 89% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 7% of the firm’s portfolio. Investments in investment and business development companies form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Values First Advisors, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients James Harold Miller serves?

The firm provides services to individuals, charitable organizations, and high net worth individuals. The largest group of clients of James Harold Miller is individuals with 837 clients and $84.12 million of assets under management. Among the 5 most similar advisory firms, Values First Advisors has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $100.02 million for 859 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Values First Advisors doesn't advise any private funds.

Careers at Values First Advisors, Inc.

The company employs 10 people that are either part- or full-time employees. 70 percent of the employees work as investment advisers or researchers. 7 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

James Harold Miller has been acting as President since 1 Apr 2010. Edwin Garland West (Iii) joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Roy Elvin Nunn	Vice president/secretary	1 Jun 2009	25% - 50%	1352499
Larry Alexander Ellis	Vp/chief compliance officer	1 Jun 2009	25% - 50%	5310413
James Harold Miller	Senior vice president	1 Jun 2009	Other	1080090
Jason Matthew Peroni	President, ceo	1 Aug 2009	50% - 75%	2754901
James Harold Miller	President	1 Apr 2010	25% - 50%	1080090
Jason Matthew Peroni	Shareholder	1 Apr 2010	25% - 50%	2754901
Roy Elvin Nunn	Co-president/secretary	1 Feb 2017	25% - 50%	1352499
James Harold Miller	Board member/shareholder	1 Feb 2017	25% - 50%	1080090
Larry Alexander Ellis	Co-president/chief compliance officer	1 Feb 2017	25% - 50%	5310413
Edwin Garland West (Iii)	Chief compliance officer	1 Jun 2018	Other	xxx-xx-xxxx

Based in Gray

The principal office where Values First Advisors, Inc. performs its advisory services is located at 101 Old Gray Station Road, Gray, TN 37615, which is also the mailing address of the firm. An additional office of the firm is in Abingdon, VA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 877-832-3847 or by fax 877-225-1670. The normal business hours are 8:30 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at valuesfirstadvisors.com.