Estate Counselors, LLC (Thiensville)

Name: Estate Counselors, LLC
Address: 414 N. Main Street, Thiensville, WI, 53092
Telephone: 262-238-6980

Estate Counselors, LLC is a large advisory firm based in Thiensville. It manages $638.63 million of regulatory assets for 64 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdiction of Wisconsin.

Estate Counselors provides portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Estate Counselors: assets under management

The assets under management (AUM) of Estate Counselors, LLC is $638.63 million. The firm's AUM has grown by 940% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $633.61 million in discretionary accounts and $5.03 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $10.39 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.68 million.

Investments

The firm invests in investment and business development companies the most. They account for 75% of the total AUM. The second-largest asset type is state and local bonds, which make up 14% of the firm’s portfolio. Investments in cash and cash equivalents form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Estate Counselors, LLC for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Estate Counselors serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Estate Counselors is high net worth individuals with 18 clients and $634.83 million of assets under management. Among the 10 most similar advisory firms, Estate Counselors has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $638.63 million for 25 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Estate Counselors doesn't advise any private funds.

Careers at Estate Counselors, LLC

The company employs 5 people that are either part- or full-time employees. 80 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Andrew John Willms	Managing member/chief compliance officer	1 Dec 1991	75% - 100%	4786893
Andrew John Willms	Managing member and chief compliance officer	1 Feb 2003	75% - 100%	4786893
Garrett Michael Alabado	Chief compliance officer	1 Mar 2013	Other	4909854
Linda Willms	Member	1 Jan 2017	25% - 50%	6993817
Laura Zakrajsheck	Chief compliance officer	1 Jan 2018	Other	6993837

Based in Thiensville

The principal office where Estate Counselors, LLC performs its advisory services is located at 414 N. Main Street, Thiensville, WI 53092, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 262-238-6980 or by fax 262-238-6999. The normal business hours are 8:30-5:30 on Monday - Friday. You can find more information about the New York firm at estatecounselors.com.