Protected Investors Of America (San Francisco)


Protected Investors Of America is a large advisory firm based in San Francisco. It manages $607.93 million of regulatory assets for 2,142 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Alaska, Arizona, California, and 37 other states.

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Protected Investors Of America provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Protected Investors Of America: assets under management

The assets under management (AUM) of Protected Investors Of America is $607.93 million. The firm's AUM has grown by 178% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $303.12 million in discretionary accounts and $304.81 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $228.77 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $373.09 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Protected Investors Of America for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and commissions. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Protected Investors Of America

John Thomas Armstead has been acting as President since 1 Sep 2011. Tammy Hien Cao joined the executive team most recently as the Finop.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Dwight Johnston Sims Senior vice president 1 Jun 1978 Other 837279
Judy Lee Withee Registered rep 1 Jul 1982 Other 1058416
Russell Wayne Ketron Registered rep 1 Apr 1987 Other 268772
Janet Winslow Campbell Registered rep 1 Nov 1988 Other 1159340
James Vincent Grealish Chairman emeritus 1 Dec 1991 Other 228232
Georgene Treadwell Keeler Director 1 Sep 1997 Other 1070584
Diane Lynn Hoessl Senior vice president, chief compliance officer 1 Aug 1998 Other 1843710
Irving Martyn Ford Director/treasurer/secretary 1 Sep 1998 Other 211057
Susan Katherine Campbell President 1 Jan 1999 Other 2377541
Rita Kay Buchfinck Shareholder 1 Sep 1999 Other 869008
James Edgar Runyeon Director 1 Sep 1999 Other 407275
Donna Marie Rio Director 1 Sep 1999 Other 1688578
Shelley Diane Bagg Chairman 1 Sep 1999 Other 2091428
Carol Ann Hallberg Vice president 1 Jun 2000 Other 2888533
Rita Kay Buchfinck Director 1 Sep 2000 Other 869008
Nasstrom Trust Shareholder 1 Jan 2001 Other 00-0000000
Sharon Solomon Nasstrom Trustee of nasstrom trust 1 Jan 2001 Other 2898387
Rita Kay Buchfinck President 1 Jun 2001 Other 869008
Shelley Diane Bagg Cfo 1 Jun 2001 Other 2091428
Ramon Jose Miller Director 1 Jun 2001 Other 1387897
James Edgar Runyeon Registered rep 1 Jun 2002 Other 407275
John Thomas Armstead Director/secretary 1 Jun 2002 Other 1048109
Verland Max Christiansen Director 1 Jun 2002 Other 1059341
John Thomas Armstead Chairman, treasurer 1 Sep 2003 Other 1048109
Verland Max Christiansen Secretary 1 Sep 2003 Other 1059341
Sharon Solomon Nasstrom Director 1 Sep 2003 Other 2898387
Donna Marie Rio Director, cfo 1 Jun 2004 Other 1688578
Shelley Diane Bagg Director 1 Jun 2004 Other 2091428
Sharon Solomon Nasstrom Director, treasurer 1 Sep 2005 Other 2898387
Robert Laurie Dreizler Director 1 Sep 2005 Other 867308
Charles Chesters Rubey Director/secretary 1 Sep 2006 Other 2275951
Charles Chesters Rubey Director 1 Sep 2007 Other 2275951
Nancy Laura Robertson Director 1 Sep 2007 Other 2319383
John Thomas Armstead Cfo 1 Sep 2007 Other 1048109
Sharon Solomon Nasstrom Chairman 1 Sep 2007 Other 2898387
Sally Ann Hershey Director 1 Sep 2008 Other 2144476
Irving Martyn Ford Shareholder 1 Sep 2008 Other 211057
Carol A Aguada Hallberg Chief compliance officer & finop 1 Apr 2009 Other 2888533
Dreizler Family Trust Shareholder 1 Jun 2009 Other 00-0000000
Kobe Family Trust (Dated 11 22 2004) Shareholder 1 Jun 2009 Other 00-0000000
Robert Laurie Dreizler Trustee of dreizler family trust 1 Jun 2009 Other 867308
Sonya Brooke Dreizler Vice president 1 Jun 2009 Other 4754721
David Howard Kobe Trustee of kobe family trust (dated 11-22-2004) 1 Sep 2009 Other xxx-xx-xxxx
Susan Katherine Campbell Director 1 Sep 2009 Other 2377541
Carol A Aguada Hallberg Chief compliance officer 1 Jun 2010 Other 2888533
Leonard Jeffrey Stecklow President/ceo 1 Nov 2010 Other 1491219
John Thomas Armstead Chairman 1 Sep 2011 Other 1048109
Sharon Solomon Nasstrom Director/secretary 1 Sep 2011 Other 2898387
David Howard Kobe Director/treasurer 1 Sep 2011 Other 1052144
Armstead Family Trust Ua Dtd Shareholder 1 Nov 2012 Other 00-0000000
John Thomas Armstead Trustee of armstead family trust ua dtd 1 Nov 2012 Other 1048109
Eric John Smith Chief compliance officer 1 Dec 2012 Other 1220164
Lisa Denise Tuemmler Director 1 Aug 2014 Other 4642373
Michael J Calvelli Director 1 Aug 2014 Other 1237708
Sonya Brooke Dreizler President / ceo 1 Jan 2015 Other 4754721
Heidi Ann Johnson Chief compliance officer 1 Jan 2015 Other 2443764
Tammy Hien Cao Finop 1 Jul 2015 Other 6113272

Based in San Francisco

The principal office where Protected Investors Of America performs its advisory services is located at 235 Montgomery Street, San Francisco, CA 94104, which is also the mailing address of the firm. An additional office of the firm is in Walnut Creek, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 415-398-4363 or by fax 415-398-6789. The normal business hours are 6:30 am - 4:00 pm on Monday - Friday. You can find more information about the New York firm at protectedinvestors.com.