Goodreid Investment Counsel Corp. (Toronto)

Name: Goodreid Investment Counsel Corp.
Address: 87 Front Street East, Toronto, M5 E 1 B8
Telephone: (416) 364-0890

Goodreid Investment Counsel Corp. is a large advisory firm based in Toronto. It manages $227.3 million of regulatory assets for 244 client accounts. It has been registered with the SEC as an adviser since 2008.

Goodreid Investment Counsel Corp provides portfolio management for individuals and small businesses and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm also engages as portfolio manager.

Goodreid Investment Counsel Corp: assets under management

The assets under management (AUM) of Goodreid Investment Counsel Corp. is $227.3 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 61% since the beginning of its operation, and $221.65 million of the total AUM is attributable to clients outside of the United States.

The firm manages $227.3 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $931.56 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 79% of the total AUM. The second-largest asset type is investment grade corporate bonds, which make up 11% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Goodreid Investment Counsel Corp. for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Gordon Alexander Reid serves?

The firm provides services to other investment advisers, high net worth individuals, and corporations or other businesses. The largest group of clients of Gordon Alexander Reid is high net worth individuals with 207 clients and $152.89 million of assets under management. Among the 12 most similar advisory firms, Goodreid Investment Counsel Corp has the 6th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $227.3 million for 240 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 99% of the firm’s clients are foreign persons or businesses.

Goodreid Investment Counsel Corp doesn't advise any private funds.

Careers at Goodreid Investment Counsel Corp.

The company employs 6 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Gordon Alexander Reid has been acting as President since 1 Feb 2000. Andrew Neil Budd joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Gordon Alexander Reid	President/chief executive officer/trustee	1 Feb 2000	25% - 50%	5515764
Peter William Goodwin	Trustee	1 Feb 2000	Other	6850964
Leanne Margaret Veaudry	Trustee	1 Feb 2000	Other	6850962
The Gordon Reid Family Trust	Family trust	1 Feb 2000	Other	foreign entity
Mary Brebner	Director	1 Apr 2005	Other	5515770
Donald Lato	Managing director, equities	1 Nov 2005	Other	5515766
Antony Brebner	Chairman	1 Apr 2006	Other	5515769
Antony Brebner	Chief compliance officer	1 May 2009	Other	5515769
Leanne Margaret Veaudry	Shareholder	1 Feb 2017	Other	6850962
Andrew Neil Budd	Chief compliance officer	1 Oct 2018	Other	7041021

Based in Toronto

The principal office where Goodreid Investment Counsel Corp. performs its advisory services is located at 87 Front Street East, Toronto, M5 E 1 B8, which is also the mailing address of the firm. The firm also has an office outside of the United States.

You can reach the main office by calling the phone number (416) 364-0890 or by fax (416) 364-1788. The normal business hours are 8:30am - 5:00pm on Monday - Friday. You can find more information about the New York firm at goodreid.com.