Keystone National Group, LLC (Salt Lake City)


Keystone National Group, LLC is a large advisory firm based in Salt Lake City. It manages $861.02 million of regulatory assets for 22 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdictions of California and Utah.

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Keystone National Group provides portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Keystone National Group: assets under management

The assets under management (AUM) of Keystone National Group, LLC is $861.02 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 351% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $861.02 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $39.14 million each.

Investments

The firm invests in pooled investment vehicles the most. They account for 65% of the total AUM. The second-largest asset type is other assets, which make up 20% of the firm’s portfolio. Investments in cash and cash equivalents form 15% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Keystone National Group, LLC for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Roger Maurice Widmann serves?

The only and largest group of clients of Roger Maurice Widmann is pooled investment vehicles with 17 clients and $706.44 million of assets under management. Among the 12 most similar advisory firms, Keystone National Group has the 5th highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $706.44 million for 17 clients. None of the firm’s clients are foreign persons or businesses.

Keystone National Group also advises several private funds. Namely, two real estate funds and fourteen other private funds. The minimum investment commitment required of non-related persons is $250,000 for each fund.

Careers at Keystone National Group, LLC

The company employs 14 people that are either part- or full-time employees. 86 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Keystone National Group, LLC is owned by Barry M Smith. Roger Maurice Widmann has been acting as President since 1 Jun 2008. Bradley David Allen joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Brandon Reed Nielson Managing partner & co-founder 1 Jul 2006 25% - 50% 5283954
John Wilson Earl Managing partner & co-founder 1 Jul 2006 25% - 50% 2778669
Barry M Smith Owner 1 Jul 2006 Other 4974452
Lynette Bashawn Walbom Chief financial officer/chief compliance officer 1 Dec 2007 Other 5508586
Roger Maurice Widmann Chairman 1 Jun 2008 Other 466242
Bradley David Allen Chief compliance officer 1 Sep 2010 Other 5861113

Based in Salt Lake City

The principal office where Keystone National Group, LLC performs its advisory services is located at 60 E. South Temple, Salt Lake City, UT 84111, which is also the mailing address of the firm. An additional office of the firm is in San Ramon, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 925-480-6050 or by fax 925-480-6060. The normal business hours are 8:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at keystonenational.net.