Keel Point, LLC (Huntsville)


Keel Point, LLC is a large advisory firm based in Huntsville. It manages $2.08 billion of regulatory assets for 3,133 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdictions of Alabama, Arizona, Arkansas, and 36 other states.

Keel Point provides financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, selection of other advisers, and consulting service to third-party ria. It prepares financial plans for more than 499 clients. On top of advisory services, the firm doesn't engage in other business activities.

Keel Point: assets under management

The assets under management (AUM) of Keel Point, LLC is $2.08 billion. The firm's AUM has grown by 46% since the beginning of its operation, and $758.29 thousand of the total AUM is attributable to clients outside of the United States.

The firm manages $1.34 billion in discretionary accounts and $744.2 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $573.66 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $930.25 thousand.
Keel Point has custody of $13.64 million in cash and securities for 18 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 40% of the total AUM. The second-largest asset type is investment and business development companies, which make up 28% of the firm’s portfolio. Investments in pooled investment vehicles form 20% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Keel Point, LLC for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients James Michael Perry serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, pension and profit sharing plans, and state or municipal government entities. The largest group of clients of James Michael Perry is high net worth individuals with 107 clients and $905.66 million of assets under management. Among the 8 most similar advisory firms, Keel Point has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $2.08 billion for 1,165 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Keel Point also advises several private funds. Namely, one private equity fund. The minimum investment commitment required of non-related persons is $10,000 for each fund.

Careers at Keel Point, LLC

The company employs 66 people that are either part- or full-time employees. 45 percent of the employees work as investment advisers or researchers. 42 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

James Michael Perry has been acting as President since 1 Dec 2014. William Bonham Scoggins joined the executive team most recently as the Chief Operations Officer.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Robert Carl Mayes Chief executive officer 1 Jul 2003 Other 719831
Llc Keel Point Partners Sole member 1 Dec 2014 75% - 100% 20-0829010
James Michael Perry President 1 Dec 2014 Other 1189342
Alan Lee Bagwell Chief operating officer 1 Jan 2015 Other 4815554
Christopher Joseph Cook Chief compliance officer 1 Jan 2015 Other 2800929
Kun Yea Chief financial officer 1 Jan 2015 Other 4918245
David Melville Parks Executive chairman 1 Jan 2015 Other 1963068
Steven Lynn Skancke Co-chief investment officer 1 Jan 2015 Other 5327191
Edward Lyle Minton Co-chief investment officer 1 Jan 2015 Other 4131106
Alan Lee Bagwell Chief compliance officer 1 Nov 2015 Other 4815554
Sandra Hudson Stephens Chief financial officer 1 Feb 2016 Other 6606929
Kimberly Ruth Key Chief compliance officer 1 Mar 2016 Other 4454805
William Bonham Scoggins Chief operations officer 1 Apr 2017 Other 5256745

Based in Huntsville

The principal office where Keel Point, LLC performs its advisory services is located at 100 Church Street, Huntsville, AL 35801, which is also the mailing address of the firm. An additional office of the firm is in Leawood, KS. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 256-704-5111 or by fax 256-704-5110. The normal business hours are 8:00 - 5:00 on Monday - Friday. You can find more information about the New York firm at bluecreekip.com.