Piedmont Investment Advisors, LLC (Lansdowne)

Name: Piedmont Investment Advisors, LLC
Address: 19455 Deerfield Avenue, Lansdowne, VA, 20176
Telephone: (703) 729-8333

Piedmont Investment Advisors, LLC is a large advisory firm based in Lansdowne. It manages $102.58 million of regulatory assets for 65 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of California, Florida, Georgia, and 6 other states.

Piedmont Investment Advisors provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Piedmont Investment Advisors: assets under management

The assets under management (AUM) of Piedmont Investment Advisors, LLC is $102.58 million. The firm's AUM has grown by 295% since the beginning of its operation, and $5.48 million of the total AUM is attributable to clients outside of the United States.

The firm manages $77.17 million in discretionary accounts and $25.42 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.61 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.5 million.

Piedmont Investment Advisors has custody of $7 in cash and securities for 15 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in pooled investment vehicles the most. They account for 51% of the total AUM. The second-largest asset type is exchange traded securities, which make up 38% of the firm’s portfolio. Investments in cash and cash equivalents form 7% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Piedmont Investment Advisors, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Piedmont Investment Advisors serves?

The firm provides services to high net worth individuals and pooled investment vehicles. The largest group of clients of Piedmont Investment Advisors is pooled investment vehicles with 15 clients and $51.77 million of assets under management. Among the 8 most similar advisory firms, Piedmont Investment Advisors has the 3rd highest percentage of pooled investment vehicles out of all clients.

The amount of regulatory assets under management is $102.58 million for 37 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 2% of the firm’s clients are foreign persons or businesses.

Piedmont Investment Advisors also advises several private funds. Namely, one other private fund. The minimum investment commitment required of non-related persons is $50,000 for each fund.

Careers at Piedmont Investment Advisors, LLC

The company employs 2 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Piedmont Investment Advisors, LLC is owned by Larry Michael Trammell. Lorenzo Newsome joined the executive team most recently as the Chief Investment Strategist/Evp.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Isaac Hughes Green	Executive officer/manager/cio/ceo	1 Aug 2000	Other	2304615
Dawn Alston Paige	Executive officer	1 Aug 2000	Other	4649458
Llc Piedmont Asset Management	Member	1 Nov 2000	50% - 75%	38-3583485
Charles Lorenza Curry	Director of fixed income	1 Jan 2001	Other	2418149
North Carolina Mutual Insurance Company	Direct owner	1 Feb 2001	25% - 50%	56-0340860
Llc Piedmont Asset Management	Direct owner	1 Feb 2001	50% - 75%	38-3583485
Inc. Mutual Services Corporation Of Durham	Member class a interests	1 Apr 2001	Other	56-1550325
Mutual Community Savings Bank	Member	1 Apr 2001	Other	56-0333362
Mutual Services Corp. Of Durham	Member	1 Apr 2001	Other	56-1550325
Ih Green Co.	Member	1 Jun 2001	Other	71-0914627
James Aravian Welch	Manager	1 Jul 2001	Other	734403
Nathan T. Garrett	Manager	1 Jul 2001	Other	4446583
Dennis M Mccaskill	Manager	1 Jul 2001	Other	2358861
William James Militello	Managing principal/chief compliance officer	1 Jan 2003	50% - 75%	3044289
Larry Michael Trammell	Owner	1 Jan 2003	25% - 50%	5903859
Lawrence Michael Trammell	Owner	1 Jan 2003	25% - 50%	5903859
Paul L. Miller	Manager	1 Jun 2003	Other	4338246
Llc Piedmont Capital Investments	Member	1 Jun 2003	Other	14-1890752
Llc Piedmont Capital Investors	Member	1 Jun 2003	Other	14-1890752
Dawn Paige Ira	Member	1 Jun 2005	Other	8354062112
Andrew Michael Silton	Manager	1 May 2006	Other	1392116
Victor Louis Hymes	Manager	1 Feb 2007	Other	1164580
Llc Legato Capital Management Ventures	Member	1 Feb 2007	Other	20-4148473
Sumali Sanyal	Chief operating officer/evp	1 Feb 2009	Other	2728398
Joann Williams	Chief financial officer	1 Feb 2009	Other	2556999
Charles Lorenza Curry	Co cio/evp	1 Nov 2010	Other	2418149
David Diblee Silvera	Manager	1 Apr 2011	Other	1563838
Rosemont Partners Ii	Member	1 May 2011	25% - 50%	11-3682739
Cameron Finley Mclennan	Cco	1 Jan 2012	Other	3098850
Ellen Sarah Maxwell	Cco	1 Apr 2012	Other	2993117
Ellen Sarah Ronnenberg	Cco	1 Apr 2012	Other	2993117
Robert Franklin Hill	Co cio/evp	1 May 2012	Other	2330198
Marion Patricia White	Cco and cfo	1 Nov 2013	Other	4248279
Eugenie Guthrie Logue	Manager	1 May 2014	Other	2234617
Lorenzo Newsome	Chief investment strategist/evp	1 Oct 2016	Other	2651729

Indirect Owners

The SEC currently registers 13 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Inc. Ssb Mutual Community Savings Bank	Shareholder	1 Jun 1983	75% - 100%	56-0333362
Inc. Mutual Services Corporation Of Durham	Shareholder	1 Jun 1983	75% - 100%	56-1550325
Mutual Community Savings Bank	Shareholder	1 Jun 1983	75% - 100%	56-1550325
Isaac Hughes Green	Member manager	1 Nov 2000	75% - 100%	2304615
Bert Collins	Indirect owner	1 Feb 2001	Other	xxx-xx-xxxx
Llc Rosemont Investment Partners	General partner	1 Mar 2003	Other	06-1572887
Ihg Management Company	Member	1 Jul 2003	25% - 50%	14-1890749
Llc Piedmont Asset Management	Member	1 Jul 2003	25% - 50%	38-3583485
Isaac Hughes Green	Member manager	1 Jun 2005	75% - 100%	2304615
Ihg Management Company	Member manager	1 Jun 2005	50% - 75%	14-1890749
California Public Employees' Retirement System	Member	1 Jan 2006	75% - 100%	94-6207465
Llc Legato Capital Management	Managing member	1 Jan 2006	Other	20-4148562
Ih Green Co.	Member manager	1 Dec 2009	25% - 50%	71-0914627

Based in Lansdowne

The principal office where Piedmont Investment Advisors, LLC performs its advisory services is located at 19455 Deerfield Avenue, Lansdowne, VA 20176, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (703) 729-8333 or by fax (703) 729-8355. The normal business hours are 9am to 5pm on Monday - Friday. You can find more information about the New York firm at piedmontinvestment.com.