Sattell, Johnson, Appel Financial Advisory, LLC (Menomonee Falls)

Name: Sattell, Johnson, Appel Financial Advisory, LLC
Address: 111 Heritage Reserve, Menomonee Falls, WI, 53051 5701
Telephone: 414-390-1492

Sattell, Johnson, Appel Financial Advisory, LLC is a large advisory firm based in Menomonee Falls. It manages $363.1 million of regulatory assets for 1,283 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of Florida, Illinois, Texas, and Wisconsin.

Sattell, Johnson, Appel Financial Advisory provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Sattell, Johnson, Appel Financial Advisory: assets under management

The assets under management (AUM) of Sattell, Johnson, Appel Financial Advisory, LLC is $363.1 million. The firm's AUM has grown by 188% since the beginning of its operation, and $613 thousand of the total AUM is attributable to clients outside of the United States.

The firm manages $362.55 million in discretionary accounts and $557.97 thousand in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $283.46 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $139.49 thousand.

Sattell, Johnson, Appel Financial Advisory has custody of $231.75 million in cash and securities for 129 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 49% of the total AUM. The second-largest asset type is exchange traded securities, which make up 35% of the firm’s portfolio. Investments in investment grade corporate bonds form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Sattell, Johnson, Appel Financial Advisory, LLC for their services and products based on a percentage of assets under management and hourly charges. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Sattell, Johnson, Appel Financial Advisory serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Sattell, Johnson, Appel Financial Advisory is high net worth individuals with 189 clients and $341.94 million of assets under management. Among the 10 most similar advisory firms, Sattell, Johnson, Appel Financial Advisory has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $361.6 million for 233 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Sattell, Johnson, Appel Financial Advisory doesn't advise any private funds.

Careers at Sattell, Johnson, Appel Financial Advisory, LLC

The company employs 10 people that are either part- or full-time employees. 90 percent of the employees work as investment advisers or researchers. 9 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
F. Michael Arnow	Partner	1 Jan 2008	Other	4404964
Johnson Appel & Co. S.C. Sattell	Shareholder	1 Jan 2008	75% - 100%	39-1386814
Matthew Paul Goihl	Director of fiancial planning	1 Feb 2008	Other	5547291
Johnson Appel & Co. S.C. Sattell	Managing member	1 Sep 2009	Other	39-1386814
Joseph Banfay Dailey	Director of investment planning	1 May 2010	Other	2646145
Barry Steven Sattell	Chief compliance officer	1 Jan 2013	Other	3205011
Johnson Appel & Co. S.C. Sattell	Managing member	1 Jan 2015	Other	39-1386814
Joseph Banfay Dailey	Partner	1 Jan 2015	Other	2646145
Matthew Paul Goihl	Partner	1 Jan 2015	Other	5547291
Barry Steven Sattell	Chief compliance officer and president	1 Jan 2015	Other	3205011
F. Michael Arnow	Owner & manager	1 Jan 2015	Other	4404964
Adam William Dodge	Owner & manager	1 Sep 2016	Other	5581033

Indirect Owners

The SEC currently registers 5 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Barry Steven Sattell	Shareholder	1 Jan 1982	25% - 50%	3205011
William Jeffery Heilbronner	Shareholder	1 Jan 1987	25% - 50%	3161614
Barry Steven Sattell	Shareholder	1 Jan 2008	Other	3205011
William Jeffery Heilbronner	Shareholder	1 Jan 2008	Other	3161614
William Rewolinski	Shareholder	1 Jan 2008	Other	4218750

Based in Menomonee Falls

The principal office where Sattell, Johnson, Appel Financial Advisory, LLC performs its advisory services is located at 111 Heritage Reserve, Menomonee Falls, WI 53051 5701, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 414-390-1492 or by fax 414-390-3737. The normal business hours are 8am - 5pm on Monday - Friday. You can find more information about the New York firm at sjafinancialadvisory.com.