Simonbaker & Partners LLC (Naples)


Simonbaker & Partners LLC is a large advisory firm based in Naples. It manages $120.04 million of regulatory assets for 53 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Florida and Texas.

Simonbaker & Partners provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Simonbaker & Partners: assets under management

The assets under management (AUM) of Simonbaker & Partners LLC is $120.04 million. The firm's AUM has gone down by -58% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $70.36 million in discretionary accounts and $49.67 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.9 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $3.1 million.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Simonbaker & Partners LLC for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and performance-based fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Simonbaker & Partners LLC

The company employs 3 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Simon Gareth Baker Managing member 1 Feb 2014 50% - 75% 2440645
Hannah Gee Youn Kim Chief compliance officer 1 Feb 2014 Other 4705265
John Salvatore Tassone Managing principal, chief compliance officer 1 Apr 2014 50% - 75% 2936169
Tate Smathers Haire Managing principal 1 Nov 2015 50% - 75% 4812168

Based in Naples

The principal office where Simonbaker & Partners LLC performs its advisory services is located at 5150 Tamiami Trail North, Naples, FL 34103, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 239-322-3202. The normal business hours are 8:30 a.m to 5 p.m on Monday - Friday. You can find more information about the New York firm at sbpwa.com.

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