Ellevest, Inc. (New York)


Ellevest, Inc. is a large advisory firm based in New York. It manages $356.51 million of regulatory assets for 34,261 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 48 other states.

Ellevest provides financial planning services, portfolio management for individuals and small businesses, and educational seminars and workshops. It prepares financial plans for approximately 29,500 clients. On top of advisory services, the firm doesn't engage in other business activities.

Ellevest: assets under management

The assets under management (AUM) of Ellevest, Inc. is $356.51 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 559% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $356.51 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $10.41 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 73% of the total AUM. The second-largest asset type is state and local bonds, which make up 9% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Ellevest, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Charles Hope Kroll serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Charles Hope Kroll is individuals with 29,383 clients and $239.02 million of assets under management. Among the 8 most similar advisory firms, Ellevest has the 3rd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $348.3 million for 29,441 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Ellevest doesn't advise any private funds.

Careers at Ellevest, Inc.

The company employs 82 people that are either part- or full-time employees. 4 percent of the employees work as investment advisers or researchers. 14 employees are registered as investment adviser representatives with the state securities authorities.

There are 4,693 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Charles Hope Kroll has been acting as President since 1 Nov 2014. Ppg 2008 Trust joined the executive team most recently as the Trustee.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Sallie Lee Krawcheck Chief executive officer 1 Nov 2014 50% - 75% 2269652
Charles Hope Kroll President 1 Nov 2014 Other 3078801
Inc Morningstar Shareholder (common, series a preferred) 1 Apr 2015 Other 36-3297908
Muneshrie Nmn Tiwari Chief compliance officer/counsel 1 Jan 2016 Other 2585385
Lp Khosla Ventures Seed C Shareholder (series a preferred) 1 Aug 2017 Other 47-2585543
Lp Khosla Ventures V Shareholder (series a preferred) 1 Aug 2017 Other 37-1760643
L.L.C. Ppg Investors Shareholder (series a preferred) 1 Aug 2017 Other 35-4848122
Llc Rethink Impact Ellevest Shareholder (series a preferred) 1 Aug 2017 Other 82-2308482
Lp Rethink Impact Shareholder (series a preferred) 1 Aug 2017 Other 81-1198644
Ce Fintech I Limited Partnership Shareholder (series a preferred) 1 Aug 2017 Other 6yxt9l.99999.sl.136

Indirect Owners

The SEC currently registers 4 indirect owners.

Name Entity Date acquired Ownership Employer ID
Joseph D Mansueto Executive chairman of the board 1 Sep 2016 50% - 75% 4351464
Llc Khosla Ventures Seed Associates C Member 1 Aug 2017 25% - 50% 35-2522057
Llc Sk Impact Fund Partner 1 Aug 2017 25% - 50% 47-4914300
Ppg 2008 Trust Trustee 1 Aug 2107 75% - 100% 26-6719005

Based in New York

The principal office where Ellevest, Inc. performs its advisory services is located at 48 West 25 Th Street, New York, NY 10010, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 844-355-7100. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at ellevest.com.