Lanier Asset Management, LLC (Louisville)

Name: Lanier Asset Management, LLC
Address: 10200 Forest Green Boulevard, Louisville, KY, 40223
Telephone: 502-909-1100

Lanier Asset Management, LLC is a large advisory firm based in Louisville. It manages $140.28 million of regulatory assets for 491 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdictions of Georgia, Kentucky, and Texas.

Lanier Asset Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Lanier Asset Management: assets under management

The assets under management (AUM) of Lanier Asset Management, LLC is $140.28 million. The firm's AUM has grown by 35% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $111.26 million in discretionary accounts and $29.02 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $272.03 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $353.87 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 74% of the total AUM. The second-largest asset type is exchange traded securities, which make up 11% of the firm’s portfolio. Investments in cash and cash equivalents form 6% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Lanier Asset Management, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Lanier Asset Management serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Lanier Asset Management is high net worth individuals with 40 clients and $104.1 million of assets under management. Among the 10 most similar advisory firms, Lanier Asset Management has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $140.28 million for 124 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Lanier Asset Management doesn't advise any private funds.

Careers at Lanier Asset Management, LLC

The company employs 5 people that are either part- or full-time employees. 40 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Mark Robert Hoffman	Managing member	1 Jul 2009	25% - 50%	5689326
Steven Erle Fanning Jr	Chief compliance officer	1 Jul 2009	Other	4533303
Junius Verne Beaver	Managing member	1 Aug 2009	25% - 50%	2166997
Deidre Marie Durbin	Chief compliance officer	1 Jul 2011	Other	6018579
Stephen Gerard Mullins	Managing member	1 Jul 2011	Other	4347855
Carl Wilfred Hafele	Managing member	1 Dec 2014	Other	4346459

Based in Louisville

The principal office where Lanier Asset Management, LLC performs its advisory services is located at 10200 Forest Green Boulevard, Louisville, KY 40223, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 502-909-1100 or by fax 502-909-1101. The normal business hours are by appointment only on Monday - Friday. You can find more information about the New York firm at lanieram.com.